Creating
Baton Rouge and Denham Springs Listings That Stand Out from the
Pack
Some
Baton Rouge and Denham Springs Home Listings Add Life to Cold
Facts
When
it comes to Baton Rouge and Denham Springs Listings, it’s all about The Story!
If you had to come up with a single characteristic
that the most effective Baton Rouge or Denham Springs home listings have in
common, there are several good candidates:
A
really well-crafted listing catches your eye with superior photography, for sure. But that’s not possible with every property.
Good photographers know how to select the best angles, use light effectively, and
eliminate distracting details (or at least downplay them). But since all homes
aren’t equally photogenic, there are built-in limits to how even the most
skillful listing creator can count on visuals to make a listing stand out.
Careful attention
to detail is common in superior listings. The best Baton Rouge and
Denham Springs listings don’t skimp on the details, or on
brief adjectives that further enhance them—especially when they serve to differentiate
a home from the pack. You can test this for yourself by scanning through some
of today’s listings in Baton Rouge and Denham Springs. The best ones often
have one or two relatively insignificant details that give a property character;
that make it memorable. “Spacious walk-in closet” may not be nearly as
important as “completely remodeled kitchen,” but for a certain number of
prospective buyers, that can turn out to be the one detail that strikes a responsive
chord (and creates a mental note to check
this one out!).
Descriptions that employ proven advertising principles
almost always make superior Baton Rouge and Denham Springs listings. One standby:
arouse curiosity (headline writers are
experts at this). An example might be “Brick barbecue center.” ‘What the heck
is that?’ prospective buyers will ask
themselves. Even if outdoor cooking isn’t even on their list of priorities,
they might not be able to resist scheduling a home tour to find out…and
sometimes a buyer is created!
But if I had to pick the one single
characteristic most likely to be found in truly effective local listings, it
would be this: The best Baton Rouge and Denham Springs listings in some way
tell a story—add character to the
cold facts. They stand out from other listings by engaging more of the reader’s
imagination than others which are merely an illustrated bunch of data.
The ‘story’ may be a phrase that hints at a
property’s interesting past: its historical origin or that of the neighborhood;
a prominent previous owner; or an unusual construction history. For a
fixer-upper, the story might be an expansive invitation to imagine how a
creative Do-It-Yourselfer will be able to transform the property. For a luxury listing,
the story might be an appeal to experience the full array of lavish trappings
as the suitable reward for the accomplishments of a lifetime. The story may be fleshed
out or merely hinted at by a well-worded phrase—but when listings contain the
elements of a story, they add memorability.
Creating a stand-out listing is only one of the
many elements that go into a successful Baton Rouge and Denham Springs home-selling campaign.
I hope you will give me a call when it comes time to get your own home into the
hands of a new owner!
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